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Senior Data Analyst - Digital Merchandising Analytics

Job ID R819344 Date posted 03/01/2019

Senior Analyst, Digital Merchandising Analytics will lead customer analytics efforts and help guide the digital merchandising strategy for Qurate. In this role you will collaborate closely with Qurate business leaders, providing them with comprehensive customer behavioral and merchandising insights to support the decision making process. You will be responsible for helping to shape the digital merchandising strategy by providing critical business insights and helping to manage customer expectations. Senior Analyst will analyze merchandising assortment and marketing tactics through statistical modeling, key driver analysis, customer segmentation and profiling, design of experiments, competitive analysis, and data mining.

Job Description Details

A Day in the Life

Digital Merchandising Insights

  • Leads and executes ad-hoc projects that inform both the strategic and tactical initiatives of the digital merchandise team
  • Identify business trends and shifts, and recommend data-driven responses to the organization
  • Monitor competitive actions and pricing and determine impact on Qurate results
  • Develop new ways of viewing and analyzing digital merchandising data
  • Use digital merchandise centric data analysis, data visualization, a/b testing and predictive modeling methods to optimize across channels and within campaigns
  • Design merchandising, targeting and segmentation recommendations to optimize digital sales across channels

Digital Customer Insights

  • Coordinate and execute ad-hoc projects that inform both the strategic and tactical initiatives of the ICE Marketing team related to customer acquisition and retention
  • Use customer centric data analysis, data visualization, segmentation, a/b testing and predictive modeling methods to optimize across channels and within campaigns
  • Use statistical methods and tools to test hypotheses, develop insights and make recommendations
  • Design targeting and segmentation schemes to optimize marketing spend
  • Identify business trends and shifts, and recommend data-driven responses to the organization
  • Conduct research on and provide insight into industry / competitive marketing trends
  • Stay informed about, communicate, and apply new or current trends and best practices in ecommerce analytics
  • Develop deep subject matter expertise and act as a Digital Merchandising Analytics subject matter expert within the organization
  • Partner with technology teams to build out a best-in-class digital merchandising and marketing platforms and data infrastructure.
  • Work with external vendors on new data sources and recommend new approaches to incorporate into analysis
  • Standardize and broaden metric reporting and tracking

Keys to Success

At HSN, if you are Agile, Innovative, Pioneering, Dynamic, Boundaryless, Passionate, Customer-Centric, Collaborative, and Results-Focused, you will love it here!

Must Haves

  • Bachelor’s degree in math/stats/engineering or related, 5+ years of experience in digital merchandise analytics.
  • 2 years of experience with marketing analytics (e.g. digital tactics, targeting and customer segmentation, lifetime value forecasting, and incremental response modeling, etc.)
  • Experience with analysis tools including Excel VBA, R, SPSS, Python, R, and SAS. Demonstrates expertise with SQL, Tableau, & BigQuery
  • Knowledge of digital analytics tools (Coremetrics, Google Analytics), data visualization tools (Tableau), statistical computing tools (R, SPSS), query and database access tools (MicroStrategy), A/B testing and targeting strategies, and digital analytics industry trends and best practices.
  • Understanding of disparate methodologies of digital audience measurement Proficiency with digital media research and analytics tools including Coremetrics, Hitwise, Google Trends, and Similar Web.
  • Knowledge of marketing technologies such as attribution, bid management, ad servers, tag management, etc.
  • Applies higher level technical concepts (e.g. testing, regressions, etc.)  & tools (e.g. Python, R, etc.)
  • Advanced capabilities in modeling, extracting, and manipulating large data sets, Deep understanding of incremental analysis
  • Experienced in applying a variety of statistical techniques to find actionable insights Understanding of sampling and testing methodology including A/B splits and multivariate testing
  • Ability to diagnose complex queries independently
  • Leads cross-functional projects; works independently with Business Intelligence to ensure data integrity
  • Deep analytical skill set and experience in media analysis
  • Constantly explores automation and reduces project lifecycle via technology, efficient querying, automation, etc.
  • Ability to synthesize qualitative and quantitative data to arrive at data driven conclusions and express them intuitively
  • Able to translate complex data into action by clearly and cogently communicating the implications of analyses from peers up to senior management.                                       
  • Ability to influence senior leadership and decision makers across departments. Strong leadership skills; ability to motivate, inspire, coach and develop team members
  • Ability to manage team priorities, work cooperatively, influence and collaborate with cross-functional teams in a very fast paced environment
  • Strong communication and persuasion skills

Candidates will be considered in totality of their skills and experience versus strict interpretation of “must haves.”  

Senior Data Analyst - Digital Merchandising Analytics

About HSN, Inc.

HSN, Inc., is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts reach approximately 90 million households (with live programming 364 days per year) and its website — HSN.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. Visit corporate.hsn.com to learn more. HSN, Inc., founded 40 years ago as the first shopping network, is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB), which includes QVC, HSN, zulily and the Cornerstone brands (collectively, “Qurate Retail Group”), as well as other minority investments. Qurate Retail Group believes in a third way to shop -- beyond transactional ecommerce or traditional brick-and-mortar stores -- and is #1 in video commerce, #3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer).

For more information, visit www.qurateretailgroup.com. For more information, please visit corporate.hsn.com, or follow @HSN on Facebook, Twitter and Instagram.

EEO

As an equal opportunity employer, Qurate Retail Group is committed to a diverse workforce and is also committed to a barrier-free employment process. In order to ensure reasonable accommodations for individuals pursuant to applicable law, individuals that require accommodation in the job application process for a posted position may contact us at CareersUS@QVC.com for assistance.

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