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Senior Campaign Management Manager

Job ID R45885 Date posted 06/30/2020

Job Description Details

Employer: HSN, Inc.

Job Title: Senior Campaign Management Manager

Job Code: Sr Mgr Campaign Management/ Req# R45885
Job Location: 1 HSN Drive, St. Petersburg, FL 33729

Job Type: Full-Time

HSN, Inc. has an opening for a Senior Campaign Management Manager in St. Petersburg, Florida.

Duties: Develop, enhance, and optimize the campaign management system (UNICA) in partnership with various internal teams and external vendors. Design, develop, and optimize the efficacy of data-driven marketing campaigns across direct-response vehicles to better attract, convert, welcome, and retain customer loyalty. Lead the communication strategy for articulating the benefits of platform enhancements. Provide primary input to the customer preference center to support file growth, health, and additional segmentation upgrades. Work in conjunction with third party email service providers to ensure that the technical side of the campaign execution runs smoothly. Develop, communicate, and implement customer-centric and omni-channel strategies. Apply CRM techniques to improve newly technology/social media channels that are now part of the customer contact landscape, which include but are limited to Facebook, Google, and Push Messengers. Work in conjunction with the Analytics team to develop customer segmentation models across customer, behavioral, and product-based attributes to build lists and audiences to increase the level of return. Utilize predictive analytics tools to drive strategies that will positively impact the business. and Evaluate and translate the data derived from the technological improvements/social media campaigns to various stakeholders in order to illicit input necessary for process and program improvements.

Requirements: Employer will accept a Bachelor’s degree in Computer Science, Information Systems, Business, or a related field and five years of progressive, post-baccalaureate experience in marketing, CRM, or campaign management functions or a related occupation. Position also requires experience in: 1) Implementation of consumer-oriented strategies; 2) Application of analytics to drive business improvements; 3) SQL, Unix, and Cognos reporting; 4) Online marketing utilizing digital, email, mobile, and social media resources; 5) Planning and coordinating marketing activities through all direct B2C channels; 6) Enterprise-wide Campaign Management tool.

CONTACT: Please apply online at . Please refer to Req#  R45885.



About HSN, Inc.

HSN, Inc., is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts reach approximately 90 million households (with live programming 364 days per year) and its website — features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. Visit to learn more. HSN, Inc., founded 40 years ago as the first shopping network, is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB), which includes QVC, HSN, zulily and the Cornerstone brands (collectively, “Qurate Retail Group”), as well as other minority investments. Qurate Retail Group believes in a third way to shop -- beyond transactional ecommerce or traditional brick-and-mortar stores -- and is #1 in video commerce, #3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer).

For more information, visit For more information, please visit, or follow @HSN on Facebook, Twitter and Instagram.


As an equal opportunity employer, Qurate Retail Group is committed to a diverse workforce and is also committed to a barrier-free employment process. In order to ensure reasonable accommodations for individuals pursuant to applicable law, individuals that require accommodation in the job application process for a posted position may contact us at for assistance.

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